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As of 2011, 61% of skin products for sale in India contained skin lightening elements.• "Hottest" male celebrities: Won Bin, G-Dragon, members of EXO• South Korean pop culture, or Hallyu (the Korean Wave), including music, movies, and TV, has spread across the world, but it dominates entertainment in Asia.• South Korea overwhelmingly had the most responses in our Facebook poll from viewers who were not from the country they were commenting on, meaning many non-Koreans were intimately familiar with Korean male beauty standards.• K-pop stars mix hard, muscular bodies with soft features and are highly stylized.• K-pop stars often wear fashion-forward clothing and makeup.• South Korea spent 5 million on men’s skin care in 2013.• Western Europe comprises of 21% of men's skin care sales worldwide.• "Hottest" male celebrities: David Beckham, Jamie Dornan, Robert Pattinson• Models and professional British football players are often held as the ideal male bodies in the U.In the simplest of conclusions, men, at least to the general public, are starting to care more about how they look and how that affects their perception of self, and it inspires a vast array of controversial discussions.This video and its accompanying study aim to put contemporary "ideal" male specimens under scrutiny, front and center, as physical representations of a massive survey, both theoretical and empirical in nature.
White men are considered to be more important than black men, and having straight, fair hair is part of their ideal of beauty.• “Germanic features” combined with a tan are thought of as an aspect of Brazil’s idea of beauty in both men and women.• Men’s grooming and beauty products are seen as a growing market in Brazil.• Cosmetic surgery for men is becoming normalized in Brazil.• Many Facebook replies from Brazil focused on men's bodies, in particular the appeal of being muscular.Styles like loafers without socks and pocket squares are common.Graphic tees are not.• Italian men are generally not afraid to wear color, even colors that are traditionally considered feminine, like pinks and purples.• "Sprezzatura," meaning to have an air of studied nonchalance, is a quality often associated with ideal male attractiveness.• Italian men are comfortable with grooming, including shaping their eyebrows.The male beauty market has reacted with exponential statistics: The number of men’s beauty products increased by more than 70% worldwide between 20.
As of 2013, men's skin care alone was a .3 billion global industry.
The new British man in the media age cares about health and culture.• 1 in every 5 British adults has a tattoo, making it one of the most tattooed countries in the world.